Sunday 20, Sep 2020, Delhi (India)
The fashion trends of 2020 are unique in itself, sustainability is something that the fashion world is relying on. Indian fashion designers Shantanu and Nikhil have come up with an amazing idea of a "Re-love campaign."
The Indian fashion designers Shantanu and Nikhil are one of the most celebrated designers globally. It's phenomenal how Indian fashion designers never miss a chance to set new trends, and for the fashion trends of 2020, Shantanu and Nikhil have come up with the idea of a Buy-back campaign.
The Indian fashion designers, through their official Instagram account, announced the details about the campaign. On June 11, 2020, they posted a picture that said: "A new order where love, own and discard turns into Re love, Re own and Reuse. A trinity is formed. A new world in motion." The idea behind this campaign was to make the fashion world a little better by recycling products. They rolled out the Buy-back with the hope to set alight a fundamental and vital change in the Indian fashion industry. Promoting sustainability in fashion is the need of the hour, and there is no two way about it.
The Indian fashion designers took the fashion trends of 2020 to a new level. Shantanu and Nikhil's Buy-back campaign is open for anybody who owns a Shantanu and Nikhil ensemble. The Indian fashion designers said anybody who owns their ensemble, can go for this campaign if they wish to sell it back.
The terms and conditions were, outfits that were sold for INR 1,00,000, and above would be only eligible for the first phase. The designers are buying back outfits, that can be recycled sustainably, and the products brought on sale will not qualify for this program. They will offer a credit value post the evaluation of the outfit, and the customers can redeem the credit note within 30 days.
As the world goes to consider this pandemic as the avenge of Mother Nature, the fashion world clearly understands that sustainability in fashion is the need of the hour. The Indian fashion designers, Shantanu and Nikhil, have always been celebrated in innovation with their extraordinarily amazing designs. This buy-back campaign aces them all, numerous B-town celebrities and fashion influencers have stepped up and became a part of this campaign. The buy-back program is active across all their stores.